Website Pop-ups: What They Are and Why to Use Them

Discover What Website Popups Are and Why You Should Be Using Them. Read Article and Get Started Creating Your Popups Now! 9 minutes read

 

Ever been on a website and have something pop up in the middle of your screen? These are called pop-ups, or more specifically, website pop-ups. But what are these pop-ups? And are they a bad thing for users? That’s what we’re going to cover in this article.

 

What Are Pop-Ups?

Pop-ups are becoming more and more popular in today's digital economy as they allow companies to engage with potential customers on autopilot as soon as they land on their site.

 

Popups are typically used for advertising products or services that are available for purchase through your site. For example:

 

However, they can also be utilized by companies as an attempt to gather data about their customers. Popups can be annoying if they interrupt what you're doing online- but they don't always need to be. One way to seem less annoying is to ask the visitor before showing them anything too intrusive.

 

For business purposes, website pop-ups can be classified into 3 broad categories: 

 

 

Pop-ups, especially those designed to solicit information from users, can be quite annoying. Some users might get so annoyed by pop-ups that they immediately leave the website. That’s why, to preserve the user experience on your website, you should make these automatic pop-ups easy to dismiss by clicking 'X.' 

 

 So, with these downsides in mind, should you use pop-ups on your website? Let's take a look.

 

Should I Use Pop-Ups?

Here's how it works: When someone visits your site, they will be greeted with an overlay that pops up asking for their email address or phone number. If they enter their information and hit "submit," you'll have captured a lead! It seems like such an easy way to generate leads with little effort — but it also begs the question: Won’t the user think this is spammy? Well, not necessarily!

 

A 2019 article published on sumo.com suggests that pop-ups are effective for capturing attention and generating conversion rates, but they need to be relevant and non-annoying in order for them to be successful.

 

Things to Avoid Using with Your Pop-ups

  1. The sound of an ad popping up might startle someone and make them feel annoyed.
  2. Not offering anything valuable in order for the user to engage with the pop-up.
  3. No fear tactics (e.g., "Your computer has been infected") in order to scare people into complying.

 

What Types of Pop-ups Perform Best?

When it comes to this marketing technique, there is no one-size-fits-all. So, we've outlined 7 best practices for using pop-ups on your site and what constitutes a perfect pop-up!

 

Pop-up ads are particularly effective because they're sudden and unexpected. They appear out of nowhere, which creates a sense of urgency as your brain automatically assumes you need some help with something that might be dangerous or cause problems if ignored.

 

Pop-up ads often take over the user's screen and use bright colors. This is why such loud, flashy advertisements are more likely to catch your eye over other parts of the page, such as instructions or advertisements that were there just moments ago. 

 

You might have only been reading about shoes for 5 minutes when suddenly all of your attention becomes focused on looking at what this ad wants you to do as opposed to finishing the article.

 

According to sumo.com, the most successful pop-ups on the internet convert at 9.28%. With such a high conversion rate, you would get nearly 400 subscribers each month with only 130 visitors per day!

 

Pop-up Advertising Best Practices To Follow

To maximize the benefits of pop-ups, follow these 10 tips:

 

  1. Tie your pop-up to an appropriate value proposition - A concise, juicy statement about what you offer that grabs the user’s attention.

  2. Include a call-to-action - What do you want the reader to do after landing on your website or reading your blog post?

  3. Ask questions that require a response. Something along the lines of "Do you find yourself struggling with this problem too?" or "Do you want to know my secret strategy for solving this problem?"

  4. Create a sense of urgency by telling them how much time they have left to take advantage of whatever offer it is that you're promoting.

  5. Test out different headlines and see which ones generate the most clicks/leads.

  6. Pop-ups can also be designed to look like messages from a friend, which makes them seem more trustworthy.

  7. Use a pop-up to ask for feedback on your product.

  8. A pop-up asking for users to buy something should be avoided at all costs.

  9. Don't use too many pop-ups on one page; they can be overwhelming and make people want to leave.

  10. Make sure to use eye-catching promotions that will get people's attention, like free samples or a raffle for a chance to win something valuable

Now, let's explore a few effective ways to use pop-ups on your website!

 

 

7 Popup Advertising Tactics That Work

Pop-ups are a great way to get people's attention, but how do you maximize that opportunity?

There are so many different pop-up types and sizes. They all seem to work differently. What if your popup isn't as effective as it could be? You need to make sure that when someone lands on your website, they're immediately interested in what you offer.

 

The average conversion rate for most websites is 3.09% (3 out of every 100 visitors). That means you need to attract 34 people per day just to get one new customer! It's no wonder, so many businesses give up on pop-ups altogether. We looked at hundreds of examples from the most successful websites in the world and found seven elements that made them tick. When done right, popup advertising is an effective way to increase your conversion rates by up to 40%.

 

Pop-ups that provide meaningful information to consumers

Gary V says that Content is King, But Context is god! Content is king because it's what you see and read. Context is God because it means something, adds value to what we see or read, and connects disparate ideas together in a story that's fully engaging, like a novel versus a textbook. 

 

So make sure to explain why this informational offer will be of supreme value to the user. In this example, the 2014 Venture Report promises to give users an inside look at investments taking place in Ohio. 

(image source:  https://sumo.com/stories/pop-up-statistics#match-offer)

 

Another way to ensure that you grab a user’s attention is to make your pop-ups witty, like the example shown below.

(image source: https://sumo.com/stories/pop-up-statistics#match-offer)

 

One reason why witty pop-ups work well is that you make the user laugh, which immediately lowers their guard and increases their affinity for you.

 

Reduced price for first-time buyers

(image source: https://www.revolve.com/)

 

If you feel like you're getting a bargain on something, it logically makes sense for you to buy it.

However, that’s not the only reason. Research by Schul and Conover has found that discounts make shoppers feel lucky and spur them to take chances on items they normally wouldn't buy or know less about. 

 

Discounts also play on potential customers' FOMO (fear of missing out) because people naturally want what others already have/are getting for less--even if they don't need it themselves or will never use it. 

(image source: https://www.namecheap.com/domain-web-hosting-ssl-deals/black-friday/)

 

This example alerts visitors that this offer will expire soon using a "today only" sign or banner.

 

This large pink sign is a psychological trigger that tells people it's a bargain, and not only will they be saving money, but they have the chance of getting something valuable, which means fewer people may want to buy it at a later date.

 

Here are some other reasons why people find themselves drawn to these types of products: 

  1. Most people are on tight budgets
  2. Some people feel like the original price was just too much for what they wanted and would prefer to pay less
  3. Everyone loves an exclusive deal
  4. We'll do anything to feel special or different from others, even if that involves spending extra dollars on something trivial like makeup or clothing.  

 

Dealing with cart abandonment

According to Nielsen.com, When it comes to purchasing online, the average consumer typically takes 19 seconds to make a decision, but the majority of consumers take around 10 seconds.

If this time is surpassed, the chances for converting the customer become increasingly slim.

(image source: https://wearpact.com/)

 

Look at this pop-up. What do you think? This exit-intent pop-up appears when the consumer is about to abandon a purchase.

 

But why do shoppers abandon purchases? There are many reasons why shoppers abandon purchases, but the most common reasons are:

 

  1. That they don't like what they see on the screen

  2. This can be due to a poor quality product photo or an unclear description of the item

  3. Another possible cause is that customers may not have found what they wanted in your store and think it's easier to buy elsewhere 

In order to prevent shoppers from abandoning their purchases, you should make sure that all photos are clear and provide as much information about your products as possible. You should also offer free shipping for orders over $500 so more people will feel inclined to buy something from your store rather than go elsewhere online or in-store

 

But even if you implement all the above and still aren’t seeing an increase in conversion rates, you can try one more tactic to help consumers decide which product you should buy. This especially applies to stores with a large inventory. 

 

Take a look at the pop-up below for an example of this.

(image source: https://www.wishpond.com/)

 

Pop-ups can make it easier for users to navigate your site

The best pop-up messages allow users to explore your most valuable content without feeling like they've been interrupted or forced into taking any actions when it isn't necessary for them, at that moment in time, on that particular web page.

When you click on that "watch it now" button, a page pops up requesting your email so you can view the content. Here’s another example of this.

(image source: https://www.wordstream.com/blog/ws/2019/09/23/pop-up-advertising)

 

Final Thoughts

Hopefully, this post has given you some good information and ideas about what pop-ups are, why they work for your business, which type you should use on your website, and more importantly, how not to misuse them. 

 

Pop-ups can be a powerful tool in the world of digital marketing that should only be used with careful consideration as to how they’re going to benefit the user.

 

The best way to use pop-ups on your website would be to ensure that you're only using them for relevant content or offers so that it doesn't come across as spammy. 

 

By taking this approach, you will get more immediate sales and keep visitors on your site longer, which will lead to more conversions down the line!

 

Ready to create your website popup and start increasing conversions? Try our ConversionAlert popups for free!

Last updated on: 18 August, 2021