How to Use Social Proof to Increase Your Website Conversion Rate

Discover How to Use Social Proof on Your Website to Skyrocket Conversions. Read Article Now! 5 minutes read

A purchase is not an event but a journey. Sales tactics that insist on a quick decision often draw a "Let's think about it" response or a cancellation.

However, even a well-informed and considered decision can be stressful. Therefore, offering free trials and money-back guarantees is essential. Furthermore, people who feel confident in their purchase are more likely to be happy and share it with friends. This is called social proof.

Ecommerce websites should make purchasing their products and services the next step in the buyer's journey. Make it easy for the prospect to make a decision.

Let's look at one of the most powerful tools persuasion salespeople can use. Promoting yourself is infinitely better than getting others to do the same. These are nine ways you can leverage social proof to your website.

What makes social proof So effective?

If there is buzz about a new movie and everyone recommends it to me, then I am likely to go. On the other hand, if the movie's reviews are negative and my friends say it was a waste, I'm less likely to go.

We are social creatures. We all want to be accepted and admired. We want to be liked and accepted. We don't like to be seen as foolish or make mistakes. Even though we are proud of our individuality, our tendency is to follow the example of others.

Social proof shows that something is popular by showing that others have supported it. Managers of e-commerce websites can use social proof to increase sales by displaying it creatively and convincingly.

Sellers and manufacturers may make false claims. Marketing hype is a common tactic used by buyers. If other customers are talking about your company, prospects will be more likely to believe that it is true.

Different types of social proof

Here are some ways to create social proof online that will help consumers believe what you have to say is true.

1. Review by purchasers

Reviews are one of the best forms of social proof to integrate social proof 61% of shoppers read online reviews prior to making a purchase. The purchase probability for a product that has five reviews is 270% higher than that of a product without reviews.

Bottom line: Your website should include customer reviews on every product page.

2. Customer testimonials

Asking for testimonials from customers who have used your services in the past can help you build trust and credibility with your audience. They are different from product reviews in how they are presented. Testimonials are short recommendations, which are presented in a call-out format. Testimonials are the face of social proof. Reviews are the foundation. A powerful strategy is to combine video testimonials and written testimonials.

3. Influencer endorsements of celebrities

89% of marketers believe that influencer marketing has a better ROI than other channels. Celebrity endorsements and influencer endorsements can be very powerful forms of social proof. However, it all depends on the products you are selling and the influencers you select.

It doesn't matter who you are or how famous you are; endorsements can be a great way to reach people who need your product or services.

To endorse you, use influencers within your niche.

4. Wisdom of the crowd

It is the belief that many people are smarter and more trustworthy than one expert. This social proof is used to measure the product's popularity and FOMO (Fear Of Missing Out). The "best-selling product" section of an e-commerce store is often the one with the highest sales volume. This is similar to the section that sells the most popular dishes at a restaurant. Profit from the fact that you have the numbers to support the success of the products you sell.

5. Earned media and the press

You should use earned media from recognizable media companies if your company has been endorsed.

Casper's press coverage is prominently displayed on their homepage. Your potential customers will be influenced by glowing reviews from well-respected media outlets if you have positive reviews.

6. Trust logos

Trust seals and certification have been proven to be a reliable method to implement social proof on e-commerce websites. Actual Insights statistics showed that trust logos increased trustworthiness in 75% percent of respondents.

7. User-generated content

User-generated content (UGC), is a general term that describes all content your customers create about you. This content can come in many forms, including blog reviews, video reviews, and social media posts.

Instagram is rapidly becoming one of the most popular sources of user-generated content. It has over 1 billion monthly active users. It is the most efficient and influential social media platform to promote your brand or product. Many brands are now using customer-created Instagram content on their product detail pages and homepages.

8. Expert

A stamp of approval from an industry expert or thought-leader can be very valuable. A recommendation from an expert can help you improve the quality of your product/service. This is especially important if you sell products customers will research before buying (mattresses and footwear, supplements, etc.).

Take the example of the skincare industry. To sell their products, many top skincare brands have relied on the "dermatologist-recommended" statement of social proof. It's proven effective. Send some product to the experts your customers trust and respect.

9. Logos for clients

Display logos of companies you have helped to build their businesses. 

You will see below how we add more value to social proof. We mention client names and add numbers that show the revenue gains these companies achieved from our services.

Highlight the top clients you have worked with and their achievements.


Social proof can be a great help

This article aims to inspire you to think about other ways that social proof can be integrated into your e-commerce website. Social proof is essentially homegrown advertising. Social proof is simply a way to encourage your customers to praise you and then to continue doing so.

Social proof can be described as word-of-mouth advertising. Many businesses believe they don't need to do anything in order to obtain social proof. While this may be true for small businesses, it is not true for large companies. The best e-commerce sites and lead generation websites include social proof cultivation in their marketing strategies, then developing ways to implement that strategy.

Last updated on: 12 July, 2021